THE ART NEWSPAPER

Anny Shaw, April 30, 2020

 ART FOR A GOOD CAUSE

Isabelle Van Zeijl, New Earth (2020). © the artist

The art market lies dormant, conspicuous consumption at a standstill. But artists-many of whom are experiencing steep drops in income-continue to make art in support of others. For her latest body of work, the Dutch photographer Isabelle Van Zeijl has turned her eye on the 400 million flowers destroyed in the past month, including 140 million Dutch tulips, as celebrations around the world have been cancelled in the wake of lockdown. Using flowers salvaged from her local growers, Van Zeijl has created a series of photographs that shine a spotlight on an industry currently facing losses of 80% to 90% in revenue. One of the works in the series, New Earth (edition of eight), is available from 7 May at smartadvisory.art priced at €8,500 each. Ten percent of proceeds will go to The National Coalition Against Domestic Violence, which has seen a rise in cases since quarantine began. As Van Zeijl says: "We rise by lifting others."